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Pet Supplies Branding “MIMINKO” is a pet brand which pursues Northern European lifestyle, providing lovely pets and their family with moments of emotional satisfaction and happiness. The logo combines simply-figured shapes of a puppy and a kitten, expressing the image of pets in an intuitional manner. The various patterns represented by using MIMINKO’s symbolize a pleasant experience based on its friendly image and brand. Also, MIMINKO is establishing its own image as a premium brand by using eco-friendly materials for its products with nature-friendly colors, differentiation from other existing pet brands, and sensuous spaces.